A Study On The New Media And Social Integration

The new media which are now deeply rooted in many fields such as politics, economy, culture and life, have changed the way people live and think. Particularly, the smart-phone has become a necessity of life which is increasing its impact on mainstream media. It is said that public desire for receiving more information is helping people gradually become deeply aware of themselves. The platform of public discourse built with new media makes it possible that more and more ordinary people own opportunities to participate in the expression of social discourse. Meanwhile, it plays such an increasingly important role that the monopoly of mainstream discourse and discourse centers have been deconstructed and reconstructed. The mainstream media fails to compare with the features of anonymity, openness and interactivity and so on displayed on the platform of public discourse under the context of new media. At the same time, the appearance of network media chaos is also more serious like network language violence and the imbalance of public opinion fields. Internet trolling is actually a typical network media chaos which leads to a negative effect towards public opinions, a very bad influence on the society and a serious threat to break society if it is developed without restraints. Therefore, the paper attempts to be able to govern the network media chaos from the perspective of social integration.China is facing tremendous pressure due to reform and social conflicts by social transformation. This requires our party to strengthen its governing capacity to adapt to changing times and social development, and continue to deepen the country’s social integration. The new media is the "pivotal point" closely related to the country’s future, and destiny of our nation. Furthermore, the new media needs to shoulder the tasks of contacting, communicating and coordinating social relations through its own unique spreading capacity and influence. In order to realize social integration, the new media needs to employ the way through online communication and offline activities. This is the key issue if the governing party can maintain its political status and legitimacy of resources:through effective social integration to resolve social conflicts, and coordination of social relations which is also a need to ensure a balanced development of society during a major transformation. Therefore, social integration is a must for the media, society, the public and the "trolls," but is also the direction a responsible government strives to achieve. The right path for social integration comes by fully using the propagation characteristics of new media.Social popularity of public comments often wreak chaos in the new media. Therefore, it is an important issue to study the social integration of current new media. This paper will focus on the typical "trolls" of NetEase as the starting point to analyze "trolling" features and effects as well as to clarify the characteristics of new media under the context of public opinion fields. Furthermore, the paper will explore the necessity to integrate the new media and social integration so as to put forward the topic:social integration is an important method to govern the network media chaos under the context of new media. Then the paper will pay attention to exploring new opportunities and challenges the media and social integration may face. The main opportunities are:the political improvement of new media, the drive of media convergence meeting the arrival of the "public media era," boosting new media with economic needs; the main challenges are:the challenge the language of violence brings to ideological works, the challenge public opinion brings to propaganda, the challenge a lack of supervisors brings to unsafe social control efforts and the challenge the rapid development of new media brings to our party members. On this basis, the author considers moreover that the social integration of new media should reach all sectors of society and should attach great importance to the social integration of new media. Finally, the paper will make some research on new media and social integration from the four aspects:the rational aspect, the ethical aspect, the economic aspect and technical aspect. The purpose of the paper is to try to make reference opinions for social integration in the context of new media.