An Analysis Of The Successful Experiences Of The Network Homemade Variety Show In Our Country Take The Let’s Talk As Example

Obviously, the Internet has become a indispensable important part of our daily life, put forward the pattern of "Internet +" further illustrates the importance of its status. The emergence of the homemade variety shows and network is the inevitable outcome of social development.In this paper, detailed analysis of the present a good network of homemade variety show "Let’s talk" and summarize the reasons of its success, thus make the following the content of the paper structure arrangement: the first chapter is the introduction introduced the selected topic significance, research status at home and abroad and the research methods and main innovation points. The second chapter mainly introduces the origin and development of the network of homemade program. And "Let’s talk" as the rise of network homemade variety show success, has caused wide public concern. The third chapter mainly use "propagation mode of 5W" analysis "Let’s talk",by "communicator" and "content", "medium" and "audience" and "communication effect" five aspects to analyze the whole program.The fourth chapter mainly focus is to analyze the successful reason of the crowd said, deficiency and the future development direction, and the development of the present network homemade variety show put forward the author’s personal summary.Namely "science says" the success of the show reason mainly reflects in:audience positioning accuracy of the form, content innovation, to win more pattern of marketing concept and celebrity superposition use four aspects; Program lies in the deficiency of the failed to show the audience on the position of ideas and thoughts change process and program invited guests both types are limited; By "science says"program of the same type in China in the future there are three main aspects, respectively is a network of homemade variety show type of diversified development trend, the network transmission of the homemade variety shows diversified development trend and the "reality TV" class network variety show is a TV can be long-term development mode.As you can see that the development of network homemade variety show has been heated to excessive bottleneck period. Program form and contents of the same will also let the audience aesthetic fatigue, slowly only continuous innovation, emerging new program form and the content to make the development of network homemade variety show more enduring. As a result, the network for good homemade variety show the successful experience of exploration is necessary.