| Variety shows are an important carrier of popular culture,the talk show is a hot show variety show that plays a powerful entertainment function.With the development of the Internet,the advantages of the network platform are highlighted.The network platform has the characteristics of low participation threshold,high degree of freedom and strong timeliness.In the powerful Internet environment,the network homemade talk show program has developed well and achieved a series of communication effects.This paper is based on the "5w" communication mode of communication scholar Lasswell,summarizing the typical network homemade talk show program in China and analyzing the strategies used in the process of its dissemination.The main communicator of the current program includes the host,guests and grassroots star.The content of the program is selected to keep up with social hotspots.The content is highly open and the entertainment features are obvious.In the language of communication,the narrative style of the program is mostly ironic,using emotional language to weaken the mainstream voice.In terms of form,the program uses original forms to attract viewers.In the audience selection,the program becomes "mass communication" as "central communication" to meet the viewing needs of specific audiences.In addition,the program also spreads through online and offline channels such as Weibo,and achieved remarkable communication effects.Through the summary analysis of the network homemade talk show program in China,the author finds that there are many problems in the dissemination of the program.Issues such as content homogeneity and unstable audiences are common in programs.In the face of the problem of network homemade talk show program,the author proposed targeted improvement suggestions.It is hoped that this research will help the network homemade talk show program to enhance its communication and achieve sustainable development in the highly competitive variety market. |
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