| From the current form of the social development, the media’s role in society, especially in the mass media as the foundation of expression forms of propaganda and guidance function is the shape of the basis exists for the culture of public life and the culture will face different forms of development direction has played a great promoting effect and restriction effect of the media role is in the process of the development of the society reflects obvious characteristics. And these characteristics has played a more focused on the importance of factors of the scientific and innovative technology, inventions in all fields of scientific research achievements with extremely high efficiency changes became the culture related products, the result directly affects the content of the popular culture, make more elements include, also let culture on the means of communication and transport more convenient and more diversified styles and novel, so that the different media culture symbol in the process of spreading conveys of the Volkswagen group includes in anytime and anywhere has formed the most common can be replaced, the expression of transformation phenomenon. As the information transmission in the process of social evolution plays an increasingly important role, based on mass sports radio transmission media is gradually in People’s Daily life has played a key role. From station based on the mass sports media consciously adjust to people life behavior motivation, to people’s life of all kinds of action conscious control of the target, but also on the way of People’s Daily life is more intuitive to adjust and control, so as to achieve the process in the public life is the most effective and reasonable regulation, let people experience greater happiness in the process of life and to make people’s lives more healthy.Dynamic life "1025" since the launch is in the middle of the column to a wide audience experience will be the practicability of sports, keeping fit, sociality, interest in a combination of the highly became the distinctive radio feast, "1025 move life" on the rate of the general public a succession of rapid growth, also let the universal out of their homes to participate in the activities of health and fitness craze spread more rapidly, not only in the crowd received a warm welcome and recognition in the related sports department is also a high degree of evaluation about the activity. Sports entertainment is not covered by radio from the sports itself or simply taken in some way to please the audience interesting broadcasts, but about the nature of the sports covered by various factors, and for practical, entertaining and practicability of the sports events, social innovation. At the same time for sports class radio program continuously change and a new way of broadcasting driven and for the national fitness in the crowd of this important concept is the most important enlightenment meaning. The first Beijing audience for "1025" held a positive attitude to life to promote national fitness, for the audience to be affected at the same time gradually change to the attitude of the national fitness. The second "1025" life to different classes of sports culture to spread audience can be gained through content needed knowledge reserves and allow themselves to join the national fitness team to get the most intuitive experience. The audience can be learned by "1025" life sports real meaning to guide the healthy positive in the face of the social life of audience form good social circle... |