The SWOT Analysis Of The Influence Of The Reality TV Show On The National Fitness

As people's living standards gradually improved,along with the social pressures ensued,national training time reduced accordingly,the National Physical Health has been declining.In order to improve national physique,increase sport participation time,The State Council designated August 8 of each year for the National Fitness Day since 2009.It has been getting more people involved in the movement to improve everyone's physical fitness,enhance their awareness of health and exercise.It has been pointed out in2011-2015 �the National Fitness Program� that we should make full use of variety of media to improve Citizens' Scientific fitness consciousness,such as radio,television,print media,new media,and so on.With the development of our market economy,the exploration of TV commercialization has been further deepened.The major television stations have introduced a variety of sports � related reality television programs,which integrate sport into entertainment effectively,guide people to participate in the sport actively.As soon as the sports reality television programs appeared,it attracted the attention of the audience with a wealth of content,novel forms and celebrity.While watching those TV programs,people also feel the charm of sports,that plays a role in promoting and demonstrating the national fitness program in China.In order to investigate the influence of the sports reality television program on the China's national fitness,our study using SWOT analysis method(based on Literature Review,Logical Analysis,PEST analysis),analyzes the advantages and disadvantages,opportunities and threats of physical reality television programs on the development of national fitness.The present analysis showed that the advantages of those programs include next several points:relieving people's pressure;cultivating teamwork ability;increasing people's sports knowledge;promoting the national fitness campaign by star effect;They also have disadvantages,such as fitness location is not perfect,lack of professional personnel,and neglect of sports industrialization operation;The opportunities are obvious.With the national policies supporting,to satisfy needs of diverse audiences and A full range of advocacy by the new medias,they can be easy to be accepted;While concurrently,they have to deal with the varied aesthetic of audiences,and coping with the challenges ofparticipatory culture,The analysis and combination of people's living standard and health consciousness promotes the common development of TV media and mass sports.