Study On The Influence Of TV Variety Show

TV variety shows both the traditional TV media entertainment and integrated dual advantage, In the network, the new media popularity of mobile Internet, widely expanded the spread of influence. The influence of the media can create certain market value, the greater the influence can get more value, so the media workers have struggled to make programs of the core competence to gain greater influence. In the long run, the advantage of variety show on TV from the mechanism of homemade program, under the circumstances of domestic numerous television, if you can’t create original novel program instead of blindly follow suit, variety show will soon be obsolete. Under the environment of competition in the television market, only TV variety show in line with the vision of social value of the brand, with growing influence, more television fame. Well-known professor yu guoming thinks, the influence of the media industry connotation is to point to by "attract attention" to "cause the change of the audience" excessive. Jun-jie ding, Zhen-xi guo, editor of "influence marketing" is put forward, the embodiment of the degree of influence is mainly to the audience reaction, reaction of the audience’s attention quality. And in this paper, on the basis of the main in the audience, its value, a new media combined with the actual survey of autonomous study of the influence of the variety show on TV. This paper first mainly lies in the innovation point, combined with the two aspects of new media in the audience and; The second innovation point is the study of itself, through in-depth the actual survey method, further contact with industry practice, immediate investigation, how is the new media impact existing variety shows, through the study found that The Times produce heroes, the popularity of new media brings to the variety show the immeasurable influence.Through the study of this article found that variety show now is still in the presence of outdated assessment methods, media deviate from correct value orientation and so on aspects of the major issues, this article also professional Suggestions are put forward to solve these problems.