Regional Agricultural Tourism Interact Design Based On User-centered Design

The agriculture ecological tourism-one of the national green industry, has been increasingly developed and to more areas gradually. Developing the green industry has gradually becoming one of the trends to construct the new countrysides in China. While under the premise of the rapid development of the Internet industry--other important trend of national development,the corresponding discussion, practice and research of UI design are more focused. In the Information era, the popularization of intelligent mobile terminals promotes the rapid growing of interactive application industry, and the mobile applications have influenced deeper and deeper to many aspects of people’s lives.Combining the above two development trends, this research guided the function analysis by user demand analysis to research what functions should the APP of regional aricultural eco-tourism have, and displayed and verified the research results through design practice. This research analyzed the previous researches of interaction design basic theories, and reviewed and summarized the theories of user demand analysis, then applied the theories into practice through questionnaire survey, role construction, scenario analysis and interviews.This research analyzed the function demand and the supply-demand relationship between tourists and local operators, which is the one between consumers and small-scale agricultural producer, and the one between buyers and sellers. The design of the research result built a service system and a platform which can serve the both sides of users for regional agricultural tourism, and it has the possibility to be improved and to be promoted to other agricultural tourism areas in the future.