Research On The Impact Of Service Guarantee Module Design To User Anxiety In Mobile Tourism Application

In recent years,with the rapid development of mobile communication technologies and the popularity of mobile terminals,The way people live and consume have became more mobile.At the same time,with the rapid development of China's economy and the improvement of people's living standards,people's willingness to travel is getting higher and higher.Travel product information can be viewed quickly and easily through the travel mobile app.At the same time,users are paying more and more attention to the quality of tourism products and information related to service guarantees.The design of service assurance module that is closely related to reducing user uncertainty and risk in travel mobile applications is particularly important for applications.The design of the service assurance module in tourism mobile applications is particularly important for applications.Therefore,how the specific design of the tourism mobile application service assurance module affects the perceived risk and anxiety level of consumers,which has important research value for improving users' purchase intention in tourism mobile applications.By referring to the research results of service guarantee research domestic and abroad,this paper summarizes two ways of interaction design of service guarantee module in tourism mobile application:active design and passive design of service guarantee module,and perceive risk as intermediary variable for tourism The interaction design of the service assurance module in mobile applications has deeply studied the impact of user anxiety.By referring to the research results of service guarantee research at home and abroad,this paper summarizes two ways of interaction design of service guarantee module in tourism mobile application:active design and passive design of service guarantee module,and perceive risk as intermediary variable for tourism The interaction design of the service assurance module in mobile applications has deeply studied the impact of user anxiety.The main purpose and significance of this research is to find the key design features of the tourism mobile application service guarantee module,and propose its theoretical model of the impact on user anxiety.Finally,through the empirical research,the hypothesis verification of the theoretical model is used to improve and perfect the tourism category.The interactive design of the Product Service Assurance module in mobile applications provides some targeted and inspiring suggestions.The work done in this study has the following three main aspects:(1)Innovatively integrate service guarantee into the empirical research of interactive design of tourism mobile applications."Information asymmetry" is an important reason for the poor user experience of mobile application users,and product service guarantee has an important impact on consumers' information uncertainty.This study analyzes the impact of tourism service module interaction analysis.The factors of user anxiety in mobile tourism applications.(2)Establish theoretical models and research hypotheses on the impact of interaction design of service assurance modules in tourism mobile applications on user anxiety.design questionnaires,collect data,analyze data with SPSS 22.0 and AMOS 21.0,and vertify the hypothesis.The result shows that the design characters of service guarantee can affect user anxiety and proves the influence degree is affected by product type.(3)Expand the research conclusion and proposes countermeasures and suggestions for the development of tourism mobile applications,the interaction design and service guarantee of tourism product service guarantee modules in tourism products,and makes the research of this paper more practical.At the end of the research,we summarize the research results,put forward the enlightenment,analyze the contribution and the insufficiency,and provide direction for the further work.At the end of the research,we summarize the research results,put forward the enlightenment,analyze the contribution and the insufficiency,and provide direction for the further work.