Research On The Application Of Interaction Design Of Tourism Apps Based On User Emotional Experience

With the continuous maturity of mobile Internet technology,the emergence of tourism app has provided great convenience for people,including online query of tourism information,planning of tourism routes,sharing of tourism mood,etc.However,the tourism apps on the market generally have problems such as content homogeneity,insufficient personalization,confusing interfaces,and unsatisfactory logic.Although the usage rate of online tourism apps is high,the retention rate is low.Therefore,in-depth exploration of user needs,providing users with more personalized services and more comfortable experience,thereby improving users' emotional experience,and promoting user satisfaction and retention are the focus of modern tourism apps.This thesis takes tourism app as the research object,starting from the perspective of user needs and emotional experience,and through the research on emotional design theory,proposes the principles of emotional design applied in tourism apps,namely,ease of use,emotions regulation,environment substitution and principles of scene design.Combining the theory of user emotional design,it analyzes the emotional interaction between users and products and explores new strategies for the emotional interaction design of tourism app in the three levels of vision,function,and emotion.This thesis applies the theoretical research to the specific practice,uses the method of scenario analysis and questionnaire survey to investigate and analyze the user's tourism preference,city impression,and the disadvantages of the existing tourism app,analyze the user's needs in the aspects of route planning,accompanying tour,intelligent guide and social interaction,and designs the Qingdao tourism app combined with emotional interaction design.It aims to provide practical experience and design guidance for app design in this field in the future.