Design Of Mobile Tourism Information Service Oriented To The Needs Of Tourists

With the improvement of living standards,people in the process of tourism is not only a simple sightseeing,but also hope receiving quality service and getting a good experience in the process of making an access to tourism information.Tourism is a very information-intensive industries,in recent years,with the "Internet +" slogan proposed,tourism information service means towards a more intelligent and diversified direction.This paper takes the Confucius Temple in Nanjing as an example,starting from the three stages of before,during and after the tourism and the six elements of tourism:"Eat","live","line","tour","entertainment","purchase",from the perspective of users' needs,explore the tourist information service demand of Confucius Temple tourists,establish the tourist information demand model of Confucius Temple tourists,which provides reference for the tourism management and tourist information service design of Confucius Temple scenic area.The author first obtains nine kinds of tourism information and six kinds of information service modes and clarifies the process and contact point of service design by consulting the literature;by enumerating the methods of user needs analysis,the user research methods adopted in this paper are determined.Then,on the basis of Maslow's hierarchy of needs,it explores the birth process of tourists' information needs;the process of tourism decision-making is analyzed from the angle of completing tourism activities,and the description contents and methods of tourist information behavior are studied.In order to further explore the tourist information needs of Confucius Temple visitors,five surveys were conducted.First of all,through the actual visit and network research to obtain the tourism resources and information service status quo of Confucius Temple;then,the satisfaction and evaluation of tourist information service of Confucius Temple were obtained through the online questionnaire.Based on the results of the survey,questionnaire survey,user interviews and user behavior observation were used to explore the tourist information service needs and pain points of Confucius Temple visitors.Combined with theoretical research and user needs research,constructing of Confucius Temple visitors information needs model.Finally,after combining the demand model of tourism information,the paper defines the demand,and complete the information architecture,draws and generates interactive low-fidelity prototype and visual design.