The Study Of The We Media Development Issues And Avoidance Strategies From《LuoJiSiWei》

This paper is researched we media which is very hot in recent years, we media appeared to reduce the spread of information and cost barriers, many of the media people who have invested in this camp from the media. 2012 Luo Zhenyu and his partner Shen Yin established the “Luo Ji Si Wei”, which has become the most representative and most successful program of we media. When we are looking forward to more of its performance, the founder of separation, copyright disputes, over-commercialization, so that “Luo Ji Si Wei” has been met an unprecedented challenge. “Luo Ji Si Wei” as a representative from the media, provides us with a valuable sample, its success and development difficulties in the development process will affect the other we media and their development very much.Firstly, I researched the “Luo Ji Si Wei” carrying platform- we media, and its characteristics, representative of “Luo Ji Si Wei”; then analyzed the development path of “Luo Ji Si Wei”, I divided "Luo Ji Si Wei" into three stages of development and analyzed; with Lasswell’s 5W model, I explored the emerging problems of "Luo Ji Si Wei" from communicators, content, channels, audiences, profit mode; and finally,by the interpretation of “Luo Ji Si Wei”. I given the we media to circumvent some inspiration from distress. We media as the future direction of the media, is need to evolve and improve. only to break down barriers, we media will enter a wider space.At present, the development of we media research is not very extensive, the author explored the development path on the basis of “Luo Ji Si Wei”to improve the situation, such as “professional, organizational and legal” operations,“more original, high value, miniaturization ”content services,to be a brand, attract capital and other intervention, expectations of other self-development of the media has some inspiration significance.