The Motivation Analysis And Dilemma Reflection Of The Development Of Traditional Media Convergence In China

Under the impact of new media technology,how to develop traditional media has become a global topic."Media convergence" has been regarded as the "life-saving straw" for the development of traditional media in my country since it was introduced into my country at the beginning of this century.In 2014,The government has start up the "first year of media convergence" in China,which not only ushered in a new development stage for the development of traditional media convergence in China,but also further deepened the relevant research on media convergence.However,the development situation of traditional media in China is still difficult in general,and the "convergence" seems not to be able to relieve traditional media.Chinese scholars still have many differences and misunderstandings on the understanding of "media convergence".This article combs the history of traditional media convergence and development in my country in the recent 30 years,and explores the three powers of technological change,industrial convergence and regulatory reform in the development of traditional media integration in my country.At the same time,it combines the practical cases of traditional media convergence in China from the central media development mode exploration to the development of county-level financial media.It is found that the development of traditional media convergence in China is facing four dilemmas: structure,idealism,competitiveness and identity.Our traditional media convergence development needs a "micro" to "macro" perspective and a "rescue" to "upgrading" thinking change.To achieve integrated development,it is necessary to make a "destructive innovation".