Study The Development Of Cross-media Industry In Chongqing

With the advent of the Internet plus era, cross-media- a new media industry which relies on television, radio and online media convergent to carry out operations,begin to rise and develop rapidly. As the only municipality in western- Cross-media industry in Chongqing,compared with the developed areas in home and abroad, is still in its infancy. But Chongqing as a modern service center,in the West of China,cross-media industry development prospects. Therefore, the issues of cross-media industry development in Chongqing has a strong practical significance.The paper basses on the results of research on the development of cross-media industry at home and abroad, it analysis the development status and problems in Chongqing cross-media industry, launched a SWOT analysis on the cross-media industry, explored the Chongqing cross-media industrial development model. Finally, we draw the following conclusions:⑴Chongqing cross-media industry has made some progress, but the proportion of cross-media industry in the media industry is small; ⑵Cross-media industry in Chongqing still has much room for development. Finally, we put forward four practical suggestions for the development of Chongqing cross-media industry:⑴The digital transition needs to take new steps;⑵Cross-media mode of operation and profitability needs further diversify;⑶To increase the depth and breadth of media convergence;⑷To speed up the establishment of digital media market operation system.