Research On The Development Of Chongqing Newspapers' Omnimedia Under Media Convergence

With the vigorous development of network technology,new media to seize the traditional media market,the traditional media has monopolized the market position no longer exists,which is the biggest impact of the traditional newspaper market,a single mode of transmission and flat profit model has been unable To adapt to the development trend of the times,the traditional newspaper market share gradually narrowed.Therefore,under such pressure,the traditional newspaper industry initiative and passive to embarked on the road of development of all media,media convergence era.Chongqing press reform and transformation depends on the domestic media convergence of the general trend,embarked on the road of development of the whole media.Chongqing has become a municipality since the economic,political,cultural aspects of rapid development,the newspaper market is also flourishing,a hundred schools of thought contend.Until the traditional newspaper market in 2005 by the impact of new media technology,the media market,a monopoly of the monopoly has been divided,Chongqing press in this situation to develop the media,so as to seek long-term development model.Based on the trend of domestic media integration,this paper explores the development path of Chongqing newspaper industry with Chongqing as the object of regional research and puts forward his own prospect for the future development of Chongqing newspaper industry,hoping to provide the development of Chongqing full media Some practical and feasible path,but also for the development of traditional newspaper media for reference and reference.Relying on the purpose of this study,the article is divided into seven parts.The first chapter mainly discusses the emergence of new media technology,leadingthe traditional newspaper industry to embark on the background of the development of the whole media,combing the media integration and newspaper media concept and the status quo,summed up the entire article research methods andThe second chapter elaborates the feasibility and necessity of the development of the whole media industry in our country,and points out that our newspaper industry must go to the development of the whole media,and take the example of the whole media integration as the analysis object The development of China's newspaper industry as a whole form of media for the following Chongqing newspaper industry as a whole to do a memorable role.The third chapter mainly expounds the Chongqing newspaper industry has experienced the glory and now confused,cited the current Chongqing newspaper media a variety of publishing forms,to understand the current development of Chongqing newspaper industry form.The fourth chapter analyzes the development process of the Chongqing media industry,including the three stages and three levels of the development of the whole media.The analysis shows that the Chongqing media industry is still in the preliminary exploration stage.The fifth chapter mainly analyzes the development characteristics of Chongqing newspaper industry from the aspects of communication channel,business structure and development process,and analyzes the three modes of Chongqing newspaper media development: All media;newspaper network separation model,the establishment of expansion of the whole media;joint development model,the establishment of a joint all-media.The sixth chapter mainly expounds the development of Chongqing newspaper industry,which is faced with the dilemma of regional limitation,homogenization and talent shortage,and puts forward the solution from the content level,management level and structure level.The last part is a summary and outlook,although the traditional newspaper market is facing a crisis,opportunities and challenges are coexisting at the same time,the development of the media is the current media integration background to change the way out of the reform industry,and media development from Chongqing,media formatand talent standards put forward the prospect.