Study On Industrialization Development And Interrelated Questions For Chongqing Television Station

Since China's opening, the competition of domestic TV stations is harder than before. People understand the TV media as a industry, not a carrer organization that they understand it before. As a special industry, TV media not only have industry commonness, but also have media industry characteristic. Because the different country situation, the development mode of China media industry is different from others. How to create a Chinese characteristic way to develop TV media industry, the controversy don't never stop.Because the above reason, I have the intent of inditing the paper. I choice CQTV as research object, at the base of practice, I synthetically application the theory of strategy management, industry expansibility, mass-media etc, use the research method of environment analysis, marketing analysis, audience rating analysis, then I put forward the strategy and tactics of CQTV media industry development.Firstly, the paper introduces the research conclusion and correlative theory, makes clear the route of research, then put forward the concept of "industry" and" industrialization", and analyzes the relationship between them.Secondly, I choice CQTV as research case, then I detailedly analyze interior and exterior environment of CQTV. At such base, I put forward the primary differentiate orientation development strategy for CQTV.Thirdly, I particularize several classic cases in field of implement the differentiate orientation strategy successfully, and then abstract their market model by synthetically application the theory of economics. At the research stage, 1 put forward the particular differentiate orientation development strategy for CQTV, and I also introduce and analyze the commercial value of industry chain in CQTV industrialization development.Finally, at the base of above research, I put forward the future target of CQTV industrialization development.Through the research and analyze CQTV industrialization development, I hope it could provide beneficial reference for the industrialization development of China TV meida industry.