The Research On High-end Development Practice Mode Of Media Industry Cluster

This paper analyzes the high-end development practice mode of Media clusterfrom industrial economics perspective, on the basis of this, we study and discuss Thehigh-end development practice mode of Media cluster. The article thinks that themedia cluster of high-end development is the results of development, is also the wayto improve the communication ability and competition ability in the effective way.First of all, the paper discusses the theory path of high-end development practicemode of Media cluster, then analysis the experiences of the United States, theEuropean Union and Japan and South Korea, finally focuses on analyzing threepractice mode of high-end development practice mode of Media cluster.The main point of the paper are as follows:(1) Media cluster of high-enddevelopment is the results of development.(2) Our media industry has base onhigh-end cluster development of practical: big media pattern, national guidecollectivization and regional brand foundation.(3) Through the mode of innovationdrive, the media industry can realize the high-end development of Media cluster, canmake the media cluster group of more innovative flexibility.(4) There are threelevels of Comprehensive reconstruction mode: namely internal basic resource systemreengineering of media industry, media operation form reengineering and mediaindustry core competitiveness reconstruction. The core competence is the key of themedia reengineering, is also the fundamental purpose.(5) The author put themechanical manufacturing modular design theory in the media industry, it is thoughtthat the media industry also has a manufacturing products that media products ofcomplex system, and the media industry set cluster make for communication contentproduction module, communication module content distribution channels, mediaadvertising business module and auxiliary module four specific module.(6) Althoughthree kinds of mode is independent existence, but the model belongs to therelationship of combination, they can form a complete practical mode in a certain casefor the whole common Chinese media industry set cluster high-end developmentcontribution strength.