Narrative Strategy And Propagation Conditions In Inner Mongolia Television Programs "Heaven Of Land"

Arrival of the new media age, the traditional TV media is facing severe challenges, the television media in order to seek life in the fierce competition, they should take the unique, distinctive routes to attract audiences. Inner Mongolia Television rely on its unique strengths to shape the national culture unique national cultural transmission image, which is an important way obtained its place in the fierce competition in the television ratings. The " HEAVEN OF LAND " as a national television station in Inner Mongolia cultural and geographical characteristics of a color profile brand program since its launch in 2004, it had widely influence all over the nation,so it has an important research value.Based on the " HEAVEN OF LAND " Narrative Strategy and Communication situation, analyzes summed up some of the problems in the dissemination programs exist in the process, and the corresponding solution strategy. Narrative Strategies in the link, the author analyzed separately from the narrative language, narrative and narrative structure of three main aspects of " HEAVEN OF LAND " is. Link in the dissemination of situation analysis, this article on the " HEAVEN OF LAND " dissemination of results, distribution channels and marketing investigations comb. By analyzing the above two aspects concludes that " HEAVEN OF LAND " program targeting presence in the communication process fuzzy, narrow topics, manifestations of a single marketing and other issues behind for these problems in the end of this article the author gives the reference value corresponding solution strategy.