Narrative Research On Internet "Shuangju" From The Perspective Of Consumer Culture

"Shuang" is the psychological pleasure experience of consumers,and online "shuang drama" has typical characteristics of consumer culture,and is an online cultural product produced to meet the emotional and entertainment consumption needs of current online users.In recent years,its broadcast volume and network attention have been quite high,and it is deeply loved by network audiences.From the perspective of consumer culture,this paper takes the online "shuangju" with high clicks in recent years as a research sample,and analyzes the online "shuangju" from three aspects: the narrative space,character building and plot setting of the online "shuangju".narrative features.The online "Shuangju" constructs a historical "hyperspace" and a realistic "hyperreal space" through narrative techniques such as time-travel and parody,so as to satisfy the audience’s desire to create history,escape the anxiety of reality,and transcend the constraints of reality.By creating round positive characters,flattened negative characters and diverse groups of characters,the audience can take the role of the audience and satisfy the audience’s desire to find self-identity in the mirror image;by setting up accidents,misunderstandings,sudden turns,suspense,etc.In the development of the plot,different "cool points" are created to trigger a "sense of coolness",so as to satisfy the audience’s desire to release the self and realize the self in the virtual space.Due to the influence of consumer culture,online "shuangju" has problems such as abuse of consumption symbols,excessive post-modern expression,and nihilistic tendencies in historical views,which can be improved by "mainstreaming" narrative transformation.