The Narrative Strategy Of Tourism Magazine

With the increasing tourism spending in the proportion of the national consumption, travel magazines are more and more into people’s field of vision, but because of the large travel magazine brand development process of a short but led to its market presents different levels, a lot of magazine editing and production levels should be improved.But at the same time, there also has a small part of the production of fine, worthy advertised to all the travel magazines,"Trends Traveler" and "Chinese National Geography" is among them, they in the magazine category of the sales are in the leading position, and distinctive styles.In order to be better able to conduct research on the travel magazine narrative strategies, this article using the "Trends Traveler" and "Chinese National Geography" these two travel magazines as the research object. The use of comparative analysis and content analysis, respectively, from the narrative of "story" and "discourse" These two levels, select two magazines each sample year2013, to conduct studies on their magazine layout process embodied narrative strategy. Comparison of the main level where the story from the columns, magazine articles and advertisements and other aspects of the conduct, discourse comparisons major cut from the audience, the narrator, visual narrative and narrative rhythm of the four angles. In the end, the author according to this article for the "Trends Traveler" and"Chinese National Geography" comparative analysis of the results, summarized extract can be generally applied to the whole magazine tourist class narrative strategies in order to be able to travel magazines overall enhance the editing and production levels provide a theoretical basis.