Research On Transformation And Upgrading Of Master Of Ceremonies Under All Media Era In China

With the dramatic development of media industry, new media, self-media grow rapidly, which become to be the emerging power of Chinese media stage besides the traditional media: newspaper, radio and television. The media in our country has already entered cross competition of multi-media andWarring States Era of cooperation and development by the fusion and fission between new media, single-media and multi-media. The information spreading gradually across into all media era from the stage of single-point, single-forms and single-platform to multi-media, multi-forms and Cross-platform communication.The media environment has changed the world,the relationship between media and people and the people who work for the operation of media environment.The masters of ceremony in the traditional media play a crucial role in this operation mechanism, and take a great responsibility since the date of birth. When traditional media disruptive change, of course this group should to take a transformation and upgrading. Because it is not only be helpful for the long-term development of the host professional group, also be the only way to regain vitality under this complicated media environment.Why should we need a transformation? Which kind of type to transform? How to transform?This is a series of problems to focus on in this paper. We would try regard TV host of ceremony as a profession category to research based on the characteristic of all media era. With the relationship between media development and host, research on the host how to meet and change for the emergence of media fusion, audience demassification, media professionalism under the environment in all media era, and have a discussion about style reformation of cultivation of broadcasting and hosting talent, which is give certain significance on how to expand their own development space for host groups in China.