Study On Reform And Innovation Of Training Model Of Network And New Media Subjects

According to the China Internet Network Information Center in2011July report, untilJune of2011, Chinese netizen dimensions to achieve485000000, Internet popularity rateclimbed to36.2%.China’s mobile phone netizen dimensions is318000000, in the overallInternet users in the ratio of65.5%.With the constant development of the Internet, peopleespecially the young generation to Internet dependence is more and more big, the wholeindustry is very promising. It is precisely because of this prospect, a lot of different size andstrength of the enterprises to enter the industry, talent shortage problem also subsequentlyand unripe. Industry experts predict, the next3to5years, China’s new media personnel andmedia convergence talent gap in600000more than800000people.However, with relatively awkward reality is: as China’s higher education from eliteeducation to mass education transition, more and more people have the opportunity toreceive higher education, employment army more and more huge, but in the job market,employers generally reflects is to recruit the right talent. The contradiction between the twolies precisely in talents training mode and social development requirement not to suit. Inother words, because the domestic education of the new media to the cultivation of talentsand Industry Union or closely enough, and some universities related professional point is notvery clear, personnel training in Colleges and universities and enterprises linked to still existsome problems, resulting in the "no talent".This article adopts demonstration research method, based on the national114project of"985" and "211" Engineering University, master the stages of spreading speciality trainingprogram of research, combined with social enterprise, unit demand, proposal our countryshould establish clear communication professional training target, extending communicationconnotation, optimizing the curriculum, improving the professional line set,school-enterprisecooperation and seeking development and progress.