Developing Predicament And Countermeasures Of Chongqing TV

In the new media age, the production of television media environment has undergone tremendous changes, audience viewing habits and reading habits changed largely new media, the Internet is largely eroding the market share of traditional television and advertising effectiveness. In terms of entertainment, a provincial TV platform uses a "big investment, big star, high-risk, high-yield" strategy for the introduction of successful foreign entertainment mode, carry out local culture process,there have been many phenomenal variety entertainment programs,led to the introduction of foreign domestic provincial TV success entertainment template craze. In the new round of competition in the TV, Zhejiang TV, Dragon TV, Hunan Satellite TV variety entertainment use a TV firmly occupy the position to form a new pattern of provincial TV. TV drama side, under "a drama two star" policy control, compared with the purchase price of copyright movies and television, home-made drama television drama has become the development trend and fashion. On the one hand, companies use their own Internet video huge social and financial resources to start their own film and television drama, a lot of home-made drama successfully into the market, and some even made into a big movie; the other hand, television and the Internet began to cooperate together to create high-quality TV drama, such as Hunan TV’s "meteor shower" series, "red sorghum" and so on. Whether drama or television network made a lot of self-made drama have achieved extraordinary results. With the further deepening of market-oriented reform in China, increasing mobility of people and institutions in the past is no longer the so-called "golden rice bowl" and "iron rice bowl", the flow of personnel to be violent television than ever before. In this context, the traditional TV media is facing a huge brain drain crisis. Chongqing TV located in the western inland,belong to two TV platform, and a TV in the domestic provincial program production,operation mode and management methods are still a large gap, but with the impact of new media intensified Chongqing TV in the future will face a growing crisis, if you donot take advantage of the time to adjust before the advent of the crisis, it will face in the near future we will have the newspaper closed position.This paper first reviews the development path of the past decade, Chongqing TV, Chongqing TV has an overall understanding, again from the program, operations,team and other aspects of the problem in the development of Chongqing TV produced a comprehensive, in-depth analysis, Finally the issues raised and suggestions put forward countermeasures personal future development of Chongqing TV.