The Emergence And Development Of Chongqing Metropolis

China metropolitan paper, as a newly developed one which is bornout of the traditional government newspaper, is welcomed by the massesever since its birth. With its unique perspective and evaluation on thecitizens, market-oriented operating mode, and its emphasis on theservicing of the news, China metropolitan paper becomes the mostprominent resplendent one in the whole China's newspaper history.The history of Chongqing metropolitan paper can be traced back toMay 1st, 1985, the day on which Chongqing Evening started publication.The paper at that time can not be called metropolitan paper in the strictsense of the term. However, it's a significant source of the latermetropolitan paper. Accordingly, the development history of Chongqingmetropolitan paper can generally be divided into two periods:The first period (1985-1997) was the springing up of Chongqingmetropolitan paper. From 1985 to 1994, it was the monopolizing periodof Chongqing Evening. At that time, there was only Chongqing Dailyand Chongqing Evening in the market. From 1995-1997, it's the timethe other metropolitan papers started publication, such as West ChinaMetropolitan Paper, Chongqing Morning, Chongqing Commercial Paperand so on. The successive issuing of these papers signified thatChongqing metropolitan paper had built up its own market. Theconversion to marketization marked the springing up of Chongqingmetropolitan paper.The second period (1998-2007) is the development of Chongqingmetropolitan paper. Competing with its counterparts, the development ofChongqing metropolitan paper can be subdivided into four periods.From 1998-1999, all papers were running for their own markets,engrossed in expanding their own influence, not considering theircompetitors. From 2000-2003, it's the first beginning of the competitionperiod. Chongqing Evening, issued in the morning, advanced towardsthe morning paper market. Chongqing Morning repositioned as metropolitan news morning paper. In order not to over-emphasizemanagement, neglect the content, Chongqing Commercial Paperrearranged the edition. Chongqing Youth changed from weekly paper todaily one. Chongqing Economy Paper did all they could to catch up. Thecompetition of Chongqing newspapers became fierce. From 2004-2005,it's the upgrading period of the competition. Chongqing Times started itspublication in a high level. The market of Chongqing metropolitan paperall kept their eyes open on it. The fight in the newspaper industrybecame more furious. From 2006-2007, it's the rational competitionperiod. After several years' fierce competition, Chongqing metropolitanpaper began to pay attention to the quality. Thus came the rationalcompetition period.This thesis will make a qualitative and quantitative analysis of thedeveloping process of Chongqing metropolitan paper, and come into thefollowing problems: the papers have no large scale, good structure,highly efficient working way, well-known brand name and standardizedmarket competition style; the institution and mechanism reform need tobe furthered; the development need to be actuated; the profitability islimited; the value and profit faced multi-separation and so on.Considering these, this thesis analyses the superficial and deep causes ofthese problems from the environment, institution and mechanism,market competition, the awareness of the issuing parties, talents andsome other factors. Still there is a further dissection of the developmentof Chongqing metropolitan paper.On this basis, this thesis makes a forecast to the development ofChongqing metropolitan paper, and forwards some suggestions. In theforecasting part, first anal sizes the whole situation the Chongqingmetropolitan paper will face in 2007: the glory brought by nationalpolicy, the opportunities and challenges brought by the national paperindustry, Chongqing's politics,economy,geography, the advertisingmarket and the digitalization. Then it forecast the probable developmentin the news propaganda, the institution and mechanism reform, the competition style, the digitalization, the market order and the operatingmode. Finally, according to the development of Chongqing metropolitanpaper, the author forward the regional development, the upgrading of theindustry, the combination of multi-media, the digitalization, and theenhancing of the key competitive power. Also, it made an analysis aboutthe feasibility of the suggestions and the development tendency.