Chongqing Satellite Tv Redesign Exploration And Development Research

China’s TV business,with the political, economic, ideological and cultural systemreform and the world media competition situation intensifies, from the central to localeach provincial TV, are trying to cut through the revision to seek their own survival anddevelopment.2011years of Chongqing TV also in such reform background,the path ofTV media economic interests competition circle, positioning\"mainstream media· publicchannel\", carry on comprehensive adjustment.On March1,2011, chongqing TV comprehensive since revision, now has a year’stime. The chongqing TV’s comprehensive facelift, industry, scholars, the audience allgive a wide attention. On one hand, chongqing TV commercial advertising revisedbanned, creating the first domestic public TV channel; On the other hand, the TVversion that preach and spread to red revolutionary culture, carrying forward andreshape the main melody thought culture and the value system of the dominant positionand actively guide effect, and to win the social great dispute.This paper on the revision of the chongqing TV practice,through on TV revision ofthe social background, the specific practice and version appeared in the process ofproblem and reason, careful research, analysis and exploration basis, for chongqingTV’s revised the practice to put forward Suggestions and countermeasures.So, this article mainly divided into three parts: the first part is mainly to thedevelopment of it in our country the whole comb, and career development of China’sTV appeared in the process of revision are summarized and concluded, of chongqingTV as a comprehensive revised version of a background support; The second part ismainly to the chongqing TV so far, a year of revision, summarized the practice andsummarizes and explore the revision of the causes and revised the positive significanceand influence; The third part is mainly to the TV version in the process of practice,encounter setbacks and problems analysis and explanation, the expectations incommunication theory, under the guidance of the find solutions and the development ofcountermeasures.