Study Of Characteristics Of Pengpai's Social And Political News

In July 2014,Pengpai website,the client plan officially launched after half a year,relying on the new media as the "Oriental Morning Post" the team to create a Pengpai,is undoubtedly an attempt to transformation of Shanghai newspaper group of traditional media and new media integration and development.In the process of practice reports,Pengpai established the political and ideological orientation in the hand to its reports mainly concentrated in the center of innovation,to create political content,on the other hand also has continued "Oriental Morning Post" reported on the cultural ideology in class.Especially with the convening of the eighteen,the domestic political authorities focus there,Pengpai also seize this opportunity,under this background,many reported corruption stories and events,which later became the many local media transformation learning reference object.In January 1,2017,the "Oriental Morning Post" suspends.Since then,the Oriental Morning Post in the editorial staff were transferred to Pengpai network.Such a change,can not help thinking.Pengpai can have today's attention,its success and the political environment are inseparable,with the birth of the environment,starting from the political,economic and political aspects of media itself,the content characteristics of the Pengpai is reported on this paper.For the moment the Pengpai research,mostly concentrated in the form of innovation and profit model of the macro level,the research content is less,this paper focuses on the micro level,from the outside to the inside,two levels of study.However,due to surging on-line,is still in its development stage,therefore,this study will be phase results.This paper is divided into four parts: the first part is the introduction,describes the research purpose and significance of this thesis;the second part is starting from the macro level,the birth conditions of Pengpai combined with the environment;the third part is focused on the micro perspective,by combining the specific sample analysis,Pengpai political news features from the content and form;the last part is the prospect of its future construction.This paper uses literature analysis content analysis has been reported on the political content of the Pengpai law characteristics of inquiry,confirmed that the Pengpai can get today's attention because of their own news is characteristic,the other is due to the environment caused by.Today,the media audience has become the media agenda setter,which is undoubtedly a new form of content production.Through the analysis of characteristics and forms of the Pengpai political news,not only is the integration of exploration under the new situation of the media,and for the future of the industry peers,success,how to draw the Pengpai from each other,grasp the scale and level of future media also has important significance.