Design And Implementation Of Chongqing Jiazhou’s Groups Customer Relationship Management System

Chongqing Jiazhou real estate customer relationship management CRM(customer relationship management system) meet the enterprise itself to the customer resource management new demand, reduce unnecessary waste of management of human, material and financial resources. China’s real estate industry has bid farewell to the commodity shortage era, in the face of commodity convergence, price convergence, shopping, and convergence, etc. highly "homogenization" environment, the competition between enterprises of modern business is extremely fierce. Development, retain their own customer resources is even more important, the customer has become the most valuable modern commercial enterprises scarce resources. Jiazhou Chongqing group is committed to the study of "customer centered" marketing model. In order to make Chongqing Jiazhou real estate company to make better "marketing strategy" meet the personalized needs of customers in different levels, improve customer loyalty, to realize the sustained growth of customer value, so as to enhance the competition ability of Chongqing Jiazhou real estate company’s own.This paper through the functional elements of the basic concept of customer relationship management and Chongqing Jiazhou real estate customer relationship management system should have the analysis, from the needs analysis, program design, system design, detailed design of the system platform of comprehensive exposition and. Through the investigation and analysis of the real estate industry widely, the customer relationship management from the category to the scope of computer system of learning and discussion, completed the implementation system of Chongqing Jiazhou real estate customer relationship management system and thesis writing. Chongqing Jiazhou real estate customer relationship management system from conforms to the requirements of simple operation, friendly interface and practical, and so on of add fast query, message alert and fit the user convenient use demand, strive to has been widely used in various industries.Customer relationship management system using Java/JSP for programming, based on the Professional MyEclipse 2013 platform, the application of Server SQL 2005 database, to achieve the B/S structure. The reliability, readability, maintainability and standardization of the program are guaranteed in the process of compiling. Based on the background of the construction of the CRM application system of Jiazhou Chongqing group, this paper focuses on the construction of the enterprise CRM application system. Begins with a detailed introduction to the basic concept of modern retail customer relationship management; secondly discuss and analysis the Chongqing Jiazhou group based on their own development of informatization construction of the CRM application system requirements proposed CRM application information system construction goal and to use CRM should be achieved in the construction of information system of management objectives; third, the CRM application system design ideas and specific implementation process and method; the fourth, the business process of the CRM application system involved were the corresponding planning. Through the study of this project can be references for the application of CRM system construction in commercial enterprises, so as to improve the retail CRM application system information construction level and quality, accelerate the pace retail CRM application system information construction, truly with the customers to establish long-term, stable relationships.