The Analysis Of Media Convergence Times Chinese Television Communication Model

The new media has irresistibly changed the traditional media market.In this revolution, China TV communication environment and factors have undergone significant changes. After heated discussion of the media convergence,a hot word- "Internet +" come to our mind in 2015 cause a strong vibration in the media. "Internet+" strategy in widely carried out throughout the country, making the Internet thinking impair every aspect of our life.We have to take the Internet thinking, a more open view to re-examine the development and innovation of teleplay transmission model in the era of media convergence.This article will combine the strategy of "Internet +" now triggered a new round of media convergence real background.Starting from the basic principle of communication,Use communication famous Russ, "Lasswell’s Modle” to study the communication model of our country’s teleplay.Each step of teleplay transmission,such as sender, communication information, communication channels etc,will be the object to analysis.At the same time we will analyze the phenomenon appeared on Teleplay market in our country using the communication theory.With the research results, try to talk about media convergence environment TV communication strategy and development trend in our country is the targets of this research.As the most important element of a channel ratings and advertising revenues,teleplay transmission is crucial.In recent years, our country has many excellent dramas such as “ Legend of Zhen Huan",” Nirvana in Fire”exports overseas reflected Chinese traditional excellent culture, triggered strong interest and overseas for Chinese culture, which stimulates the development of the tourism culture industry in our country.With the innovation of teleplay communication mode, we have to promote China’s TV information diversification, medium linkage transmission, realize the integration of the spread of a variety of marketing tools, build a new teleplay brand in China using the Internet thinking.