The Research On The Development Strategy Of On-demand Service For Teleplay In Jishi Media

This paper mainly studies the development strategy of JISHI mediaCompany video-on-demand business TV. Firstly, in the introduction, the paperexplains the sense of ISHI media Company developing new business in thebackground of the development of the cultural industry. At the same time the TVplay as one of the mass of the major cultural consumer goods and video-on-demand business, also occupy an important position.Before development strategy as the media TV on demand service in theresearch of JISHI Media, the author firstly analyses and summarizes thecharacteristics of each country TV profit model, and the research focuses ondomestic TV drama market rules, characteristics, production mode, summed upthe characteristics of service on demand TV profit mode. The traditional mediaface the advertisement stagflation or reduce the crisis; and new media sharemarket "cake. The audience does not want to in front of the television every daywith the TV watching TV play, but would like to see again when they like, orafter the TV play is all finished watching. This trend is more obviously, so how tolet the user back to the front of the television have become urgent problems.In this paper, the author analysis of the development status of domestic andforeign TV market, combined with industry control policy, summarizes severalprofit model of the development of the TV play market. According to the presentsituation of JISHI Media Company, the author explores profit model of TV dramain the JISHI Media VOD service and gives the suggestions of the relevantmeasures to improve profitability model. At present, there are many ways towatch TV programs, both live channel advantage in the effectiveness, and themajor video website absolute supremacy in quantity, there are all kinds ofInternet set-top box is to capture big cake of the video-on-demand business.These all interact our business directly or indirectly. Analysis theircharacteristics and make comparisons with the products of JILIN interaction, wecan find the advantages and disadvantages of our product in order to occupy a space for in the increasingly fierce competition If the research achieves, it willcertainly bring benefits to JISHI Media Company and radio and televisionoperators. Because the limitation of personal ability, if we cannot achieve thedesired objectives, it can also get same check supplement for other researchers.