Balance Between User Experience And User Realization Of SNS

Tencent’s QQ and WeChat are the most widely used SNS of instant messaging in China.A steady flow of new users and high level of activity and loyalty with old users Who lay a firm foundation for the masses to the SNS.At the same time,it also attracts the brand advertising investment.For different purposes,the demands with user,advertiser and platform proprietor are also different.As the administrator,the SNS meet the user’s needs,While focus on economic efficiency that realize through the value for user.There are a lot of ways for the SNS to realize the user’s value,but advertising revenues are the most important part.In SNS, the user,advertiser and platform proprietor has a different role,Which determine the different relationship between each other.The platform proprietor will welcome the entry of advertisers when the user have a strong resistance to advertising.User is the foundation stone of the SNS and advertiser is the maintainer of money.Therefore it is very important for the development of the SNS that they grasp the relationship and value between user and advertiser, balance the relationship between user experience and the realization of the user.Through questionnaires and interviews and combines with literature and case analysis that the user of QQ and WeChat have different perceptions and requirements in user experience and realization. Therefore, When making a trade-off between user experience and realization, the platform proprietor should adhere to the principle of the supremacy of the user,grasp the rhythm and abandon thinking of following network traffic’s lead.At the same time,In the various links of access, delivery and monitoring plays the management responsibilities of the operator.