The Research Of Youth User Experience On We Chat Red Envelopes

WeChat red envelopes rooted in traditional Chinese red envelopes culture and mobile Internet finance. As a new product and phenomenon in the traditional culture and the Internet combined background, WeChat red envelopes is developing rapidly. This article will use Questionnaire nalysis method to analyze young user usage of WeChat red envelopes from the perspective of the user experience. The survey found that due to the Cooperation with the Spring Festival, The number of WeChat red envelopes users get a explosive growth during the 2015 Spring Festival.WeChat red envelopes have both social and financial attributes. The amount of financial transactions between users is small, but the frequency of use and user stickiness is high. WeChat red envelopes is also facing some challenges, such as update iteration pressure, improving brand exposure rate into usage rate, enhancing the irreplaceability of WeChat red envelopes, protecting capital and information security of users and circumventing criminal acts and so on.In general, WeChat red envelopes has a better user experience at this stage. In order to cope with the fierce market competition, WeChat red envelopes should be based on strong social networking, improve the speed of iteration update and update of related function, integrate inside and outside effective resource, broaden communication channels and Extend the life cycle.