Studying On The Issue Structure And Program Form Of The Reporting Of The 2014 Inchon Asian Games By CCTV5

Asian Games, as a role as the Olympic Games in developing nations to communicate, is also a comprehensive sports event beyond the scope of sports and affect in the world. In contrast to the Olympic Games, as Asia’s largest integrated Games,the Asian Games is in an awkward position to develop different countries in Asian area to realize social value of recognization and communication. Its competitions on athletic field weak and its spirit on culture communication strong bings it to a position to be high valued. For the lack of the teams to attend from USA and the Europe, the Asian Games has no enough impact on international affairs. Apart from the Olympic Motto of "Faster, Higher, Stronger", it has no value of on demonstrating their own demands.Despite of the disadvantages, the Asian Games also has its own unique value. There are many countries in Asia, which brings a wealth of diverse ethnic cultures. The Asian Games plays a big role of increasing mutual understanding between countries and helping them to coordinate security and stable development. As the result of discovering the important role of the Games in increasing mutual understanding, the organizers of Incheon proposed a slogan of "Diversity Shines Here". As the fact that media is the main way the audiences take to realise the Asian Games, the media coverage of the Games will significantly influence the audiences’ understanding of the Games. China and South Korea have made significant progress in bilateral relations in 2014, which means this Asian Game has a different meaning to Chinese viewers.CCTV5 is responsible for the work to report the games in Incheon. It’s chose of issues and form of reporting has an influence on the agenda of Chinese viewers and the construction of the facts and ideology. To have a knowledge of CCTV5’s chose of issues and form of reporting will be very helpful and we can have a look at CCTV5’s strategy when facing the trend of media convergence and the large context of good relationship between China and South Korea.