| Sports News, which has conflicting, entertainment, unexpected, fresh and other characteristics, contract much more people’s attention, and masses of media scramble for it consequentially. Under the Web2.0 era and the huge impact of the Internet, the traditional media dominants the situation of sports news has been changed, Internet and other new media have already involved in this area, and in the network---portal site, because of its authority, become the first choice browsing information for many users.From the the Doha Asian Games, Chinese four portal site have reported in the period of the Games technically, Micro blog and other media grew powerful, network news coverage presents the characteristics of each variety.In this paper, four portal sites of the Incheon Asian Games Network special reports, as the example, using the Chinese four major portal site report during the Asian Games in Incheon, "Incheon Asian Games project" as the research object. Use Content Analysis and Literature Analysis, choosing form dissemination of content, reporting form as well as the two characteristics of quantitative analysis. Play a few large sites multichannel Association advantages, the implementation of major themes of the mode of operation of the cell, to explore means and methods of operation of the portal in major events. Proposed to build the integration of the report, reducing the number of homogenization way of reporting issues and improve the level of participation of the audience.Network news topics change from the present combination of mechanical purpose to arrange purposefully, and now strengthen the dominant pre-planning, mid-operation, special reporting team from the "one-man war" to "group operation", the new media think from sharing achievement from traditional media, breaking the linear live coverage bring their weaknesses, learn build their network exclusive "live news." which belong to their own. So, in the Internet special report, four portals have chosen "peripheral" type of news as the main, to the "hard news event" as the core, to a variety of "soft news" as an expanding, exploring the big event special news mode. |
