| In today's TV audience classification era, sports television channel specialization development is a big trend. But, CCTV news channel as a non-professional sports channel of the Asian games, the Asian games for the disabled reported fully highlighted its own characteristics, with good viewing scores, and even in some ways beyond the professional sports channel. It is influenced by the professionals widely acclaimed, but also acquire higher audience satisfaction. So, it's the handicapped sports competitions feature research report has an important significance.This paper selects the CCTV news channel2010Guangzhou Asian games for the disabled reports as the research object, mainly uses the comparative research method, and the CCTV sports channel for the contrast, from the relevant background and the news channel will be the situation of reports in Guangzhou, analyzes the news channel in the residual report of vegetables, host, guests and reporters resources, and with the CCTV sports channel reported from concept, report forms, layout strategy, media linkage four aspects specific contrast, researching reports communication effect and the existing problems, and provides some countermeasures.CCTV news channel programs including:dynamic news, talks programs, news events shows, news magazine programs and news subject categories. This paper focus on the opening and closing ceremonies at will live, special feature program, the most unique and representative of the report, in order to know CCTV news channel in2010Guangzhou Asian games for the disabled and will report characteristics of comprehensive analysis, summarize the advantages and disadvantages, to explore the development direction in the future.This paper studies a core point lies in the discussion of non-sports major channels in sports report the status of the field and as, to right everybody somewhat enlightenment. The research shows that, CCTV news channel in2010Guangzhou Asian games for the disabled will be reported in the distinctive characteristics, and similar programs in sports competition, one is to search for different coverage angle, the use of the unique news interpretation characteristics, with the "windows""caption module" and other special screen designs, program highlighting culture. The two was associated with the social news combination, close to ordinary people's daily life, attract general audience. Three is for the audience to provide more abundant information, to create a full range of games "news buffet", is a good service for non-professional sports audience.CCTV news practice also makes clear, non-professional sports channel in the sports field reports if they want to play a bigger role in full advantage of non-professional bottleneck, breakthrough, need to do more work. |
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