The Changes Of The People’s Daily Online In Response To Major Emergencies

With the rapid development of Internet, besides newspaper, television, and radio, network media as the fourth media plays a very important role in the modern social communication. In the dramatically changing Chinese society, a variety of public emergencies occur frequently. How would the network media focus on emergencies? How would the network media guide the public opinions correctly? All these questions are concerned with the relationship between political stability and social long-term stability. This paper takes the People’s Daily Online for example, and in case that there exists a wide range of changes when it deals with some major emergencies. Then the paper discusses further from the perspective of media’s response to the emergencies, trying to explore specific varieties of these reports on emergencies since the People’s Daily Online was built 19 years ago. It also concludes principles and influence factors of these changes and provides some recommendations for reporting strategies focused on significant emergencies of People’s Daily Online.In this paper, it mainly employs the method of "case study", making some comparison and analysis on several representative cases through the points of history and development to analyze the strategic changes of the People’s Daily On line’s responding to major emergencies. The paper aims to explore the successful experience of the news website in reporting major emergencies, and the experience of the People’s Daily Online in guiding the public opinions positively, and thus provides some reference value for the academic researches and public broadcast practices.This institute summarizes the specific changes on reporting strategies for significant emergencies of People’s Daily Online:Considerable increase in reports’ amount; Reports are more reasonable and true; More timely and efficient; Original content increase; More cooperation and sources of information; More humanistic care; More respect for human rights; Social responsibility improve; More attention is paid on media professional quality; And so on. In this paper, with the writer’s analysis, he gives four suggestions on reporting strategies for major emergencies of People’s Daily Online at present: Focus on original and increase credibility; Enhance the professionalism of the news;Improve management level;New technology development and application as well as innovation on mode of transmission.