| Emergency’s unpredictability, time urgency, and seriously damaging, sustainability and high risk make emergency event quickly become the focus of public attention. Since the beginning of the microblogging,It has become an important information platform for the spread of the incident. Born with real-time, interactive, new media, such as the mobile properties makes microblogging have an unique advantagein emergency report.Attitude and approach to deal with the matter can best demonstrate the ability of the media,With the handling of some major things,, multiple media and personal success to shape their own brand.Phoenix TV lived 35 hours continuously "9.11" incident, which has become a classic of Chinese TV.In this paper,I will analyze the spread of the influence of the People’s Daily microblogging By Malaysia Airlines MH370 lost contact event.From those several angles which is the content of microblogging, microblogging total, publishing frequency, agenda-setting characteristics, mode of information dissemination, and interactive mode of transmission, this paper in-depth analysis of the propagation of the People’s Daily microblog on the hot public opinion transmission of event. |
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