The Research Of Interaction Design On HTML5-Powered Brand Marketing Webpage

With the rapid development of mobile Internet, people are used to keep their mobile phones at hand, and the mobile phone has become the closest media connecting with people. So the brand marketing has transferred from digital to mobile. According to the latest report from HTML5 platform, the brand marketing webpage based on HTML5 has become the main form in mobile marketing, and the number is on the rise. In the future, the brand marketing webpage based on HTML5 will become to the mainstream of mobile marketing. Because HTML5 is still at the stage of continuous development and improvement, the brand marketing webpage based on HTML5 doesn’t form its own systematic knowledge. Through the research of interaction design on brand marketing webpage based on HTML5, this paper will provide the reference for the future design about brand marketing webpage based on HTML5.This paper uses goal-directed design method and UCD method, and apply these methods throughout the entire research process. The chapter one introduces the research’s background, objectives and methodology, which are of significance. The chapter two introduces the HTML5 technology and brand marketing theory, which clear the blind spot on the technology for subsequent research. The chapter three uses goal-directed design method and UCD method to classify the brand marketing webpage based on HTML5 by marketing-oriented and different types of user roles. By analyzing the requirements of users, it make the next interaction design research being pointed. The chapter four introduces interactive mode and page layout of brand marketing webpage based on HTML5, and through classifying them and surveying to users, it provides the preferences for future related pages’ interaction design. The chapter five summarizes the contents of the first four chapters conclude, and it provides the recommendations for the future design of brand marketing webpage based on HTML5.According to the process of interaction design, this paper combines marketing objectives and user’s need creatively. Oriented by this combination the interaction design not only meets business goals, but also take consider to user experience, and it has a guidance meaning for the whole design for brand marketing webpage based on HTML5.