Based On The Tv Part Of Integrated Marketing Brand Strategy

Brand is system that producers and managers name their productsand make their products distinct from others'. The aim of the brand is notalike other products, it represents products' character, function andquality and so on. If you want your products and service famous andsuccessful in the competition, successful brand management policy andtactics are necessary. Now, in media industries, as the progress ofindustrial function, "television brand", to which wasn't paid attention,now has been concerned. Nowadays, the competition of modern media ismorn and morn fierce, we have entered an era of brand management. If amedia owes serveral brands, it will be more competitive. So, brand isimage, it is a taste and a kind of culture, it will give a big impetus to thehonor and the authority of media. Therefore the brand management oftelevision programmes is of great practical significance. To a televisionprogramme, brand means new vitality and a good prospect.We mustpay much attention to the research on brand policy from the wholemarketing by some marketing theory and brand theory, the analysis of thebuilding of brand, the safeguard of brand, the expansion of brand. Theroad to success of "Thirty Minutes Economy" proves the significance oftelevision brand.