The Transformation Of Brand Communication Studies In The New Media Age

As a super population country with nearly 1.4 billion people,China is playing a pivotal role in the international political and economic movement.With the continuous growth of China's national economic level,people's income and consumption level is increasing,the spending power is getting stronger and stronger.Fast consumer goods market(FCGM),as a market that relies on high frequency consumption,re-use and consumption behavior,With non-durable,fast consumption,convenient,popular,low threshold,a high degree of adaptability and so on,FCGM Has been rapid development,For a long time,has been occupied by the mass consumer market.FMCG industry in the rapid development of the same time,also facing increasingly fierce competition.And for the fast moving consumer goods industry enterprises,in order to stand out in the increasingly fierce competition,to maintain long-term competitiveness,the value of the brand in which play an increasingly important role in the fast moving consumer goods industry enterprises,in order to Increasingly fierce competition to stand out,to maintain long-term competitiveness,the value of the brand in which play an increasingly important role.Brand positioning,build,communication is the existence of long-term business,the most important for a fast moving consumer goods industry enterprises long-term development.This article will try to put forward some of the brand design of FMCG brand promotion,Analysis of three kinds of the famous.classical FMCG brand communication model,the precise dissemination of the brand,the new retail and new communication and integration of ideas,combined with the brand's community marketing model,the typical analysis and plight of the brand of China's beverage brand,Advice on branding and communication.