Research On The Innovation And Development Of TV News Channel Under The Background Of Media Convergence Taking CCTV News Channel As An Example

Media convergence refers to the collection of multiple media.The comprehensive use and full integration of multiple media provide diversified communication channels for information circulation.With the emergence of new media,the boundaries between media have become increasingly blurred,and they are becoming more and more similar in both content and form of expression.In this trend,China's traditional media began to explore the road of integration with other media.With the increasing maturity of technology,economy and market,the trend of media convergence is irreversible.The simplification of traditional media such as newspapers,radio,television,magazines and other forms of communication no longer adapts to the new media environment.How to better achieve the integration of traditional media and new media is a difficult problem that the current media industry is bound to solve.Based on the relevant studies at home and abroad,it is found that the discussion on TV news channels mainly focuses on the development of traditional TV media,namely the channel with TV media as the carrier,and disconnects the relationship between new media and traditional media.Based on Internet technology,media convergence environment,which is composed of different media forms for communication,is a practical problem that traditional media must consider when seeking a new development direction.The change of media ecological environment brought by the transformation of media forms requires TV news channels to achieve innovative development fundamentally,and the development background and status quo of China's media industry under the background of media convergence are thoroughly explored.It needs to be made clear that the fundamental purpose of "media convergence" is to give better play to the communication characteristics of media.For now,studies of "TV news channel," focuses on the improvement of information,it shows itself to explore,and ignored on the basis of the medium fusion thought of "integration",which ignores the media convergence concept in the development of modern media played a leading role in the process,the elements in the fusion process such as technology,terminal,such as pattern research is relatively fragmented,to some extent this has slowed the development of journalism in China.Generally speaking,CCTV news channel is highly authoritative and professional in the whole news media industry.Throughthe writing of this paper,the author hopes to dig out the shortcomings of CCTV news channel in the process of integrated development,put forward targeted strategies,and then demonstrate the integrated development of provincial and municipal TV news channels.