| Media convergence is in the process of in-depth development,host face opportunities and challenges.As information provider,public opinion guide,the spirit of The Times,the change of CCTV news host’s professional image can reflect the fusion and transformation of CCTV in concept and spirit.This paper takes Media Situation Theory as theoretical perspectives,uses comparative research method and text analysis,analyzes the professional image transformation of CCTV news host that contrast with traditional media platforms,in the context of media convergence.On the new media platform,the reception image of CCTV news hosts has been transformed into a user-friendly one from three dimensions: stage setting,personal reception and performance.The image of the central district is transformed into life through three dimensions:role transformation,authoritative background opening and personal emotion revealing.On the basis of the former two,relying on brand building,brand maintenance and brand extension three stages,trying to achieve the network red turn,is committed to creating the network red host and day group combination,so as to the audience like and happy to see the mainstream media. |
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