Research On The Development Of Crowd-funding Publishing

In recent years, as a new financing model, the Internet draws more and more attention for the raise, raise money directly by the raise platform to Internet users more and more, the raise is published in the bud and developed under the influence of this kind of opportunity, and this model in some countries and regions have achieved fairly good results, more and more the raise publishing project and have been successful, the publishing industry provides a good development for the future. Especially in today’s publishing industry is faced with under the background of cultural transform and upgrade the industrial structure, the raise published in a short period of time has achieved good results, innovation of publishing pattern for the future injected fresh blood, and the depth of the traditional publishers to publish to the raise involvement will greatly improve the ecological environment of our country’s publishing industry. Therefore, as a major development direction of the publishing industry in the future, the raise has already become an important research topic.This article mainly from three aspects of the published study to raise. First of all, introduce the raise and the publication of the concept, characteristics, types, raise pattern and raise published at home and abroad all the profile; Second concretely the raise publishing development present situation in our country, further quantitative analysis, selected four representative of the raised platform, including the network, raise the dream-seeker net, green orange and the raise, taobao, the raise, and the raise of the end of the 568 project as the research object, on one hand the data collecting and organizing, get the real data and found that sums up the present situation of the raise published in China and related problems, such as not to find the right business model, and easy to reach the legal policy of the red line, etc.; Finally, on the basis of the the raise future publishing platform construction and the raise of publishing project development Suggestions. Aims to raise publishing platform, the raise on the projects at home and abroad, the raise of the comparison of the published case and so on, and build the raise new publication mode, put forward the countermeasures to raise new publication, for the development of the editing and publication in China provides a new way of thinking.