Citic Publishing Group's Profit Model And Its Financial Evaluation

As China's economic development progresses steadily,more and more companies are paying attention to the profit model.Since the 21 st century,with the improvement of the consumption level of our residents,the development of our publishing industry is getting better and better.However,because of the large number and similar types of publishing companies in China,the operating conditions of most publishing companies are not smooth.With the advent of the Internet big data era,traditional publishing has also been severely impacted.The content of competition in today's enterprises is basically impossible to be purely product competition,including products produced,assets and services provided by enterprises,and more importantly,competition to ensure the sustainable and stable development of enterprises' profitable models.The management framework,occupancy rate or development status of publishing companies no longer determine the strength of an enterprise,and the profit model will become a new way to determine the strength of an enterprise.As a leader in the mass publishing industry,CITIC Publishing Group has maintained an upward trend for a short time after its establishment,and its excellent profit model has played a huge role.By discussing the profit model of CITIC Publishing Group,it can help other publishing companies in China to choose and improve the profit model and provide some valuable references,and will also promote the sustainable development of the publishing industry.First,from the perspective of research background,this article describes the important role of the profit model in today's social enterprises;then,based on the basic theory of the profit model,through the analysis of the overall situation of the publishing industry and the publishing industry industry chain,etc.The specific situation;then analyze the CITIC Publishing Group's profit model in detail through the components of the profit model;then,by analyzing and comparing the financial data of its competitors,get a financial evaluation of its profit model.Finally,sum up the advantages and disadvantages and put forward optimization suggestions,and explain the shortcomings of this study.