SJ Publishing Group Financial Performance Analysis Of Distribution System Reform

With the acceleration of our country’s book industry reform, a large number of domestic publishing groups have been set up. Meanwhile, the development of publishing groups faces the new pressures and requirements of transformation, upgrading and business reorganization. The thriving development of online bookstores, the high popularity of chain operation and the widespread use of high-tech make book distribution present a new situation. Now large publishing groups and publishing houses distribute their books by themselves. The compound distribution system in China through various channels makes book distribution become more complex.The other hand, based on the needs of industrial development policies and book circulation, our country is opening up the long-term monopoly of book circulation. A full range of competition in book market will be intense, which will set new and higher requirements for book distribution.The conversion of publications from value in use to value depends on the distribution channels. The role of distribution channels will directly affect publications to the satisfaction degree of terminal readers. For publishing groups and publishing houses, in the age of consumer sovereignty, must be prepared to build up book distribution channels, to get through the pathway to the consumer, to cope with the challenges and opportunities in the current changing book market.This paper describes the development course of book distribution management system from the start, with relevant theories of book distribution and financial performance analysis. The distribution system reform of SJ publishing group as a case study, this paper evaluates effectiveness and deficiencies of the reform from the point of view of financial performance and offers actionable suggestions about the integration of book distribution channels for publishing groups. This paper has very important practical significance to our country’s publishing group through the rational reconfiguration and integration of resources to make bigger and stronger progress.