Study On The Development Patterns Of Lonely Planet Travel Guidebook In Chinese Simplified

According to related survey data show that in 2014, China has become the world’s largest provider of outbound tourists customers and consumer’s largest outbound travel. And with the growing of economy, to be expected, the tourism industry in China and its related industries will also maintain a vigorous development in the next few years. Travel book market as a market segment of tourism industry, the future of consumer demand is relatively strong, with a relatively clear market prospect. Lonely Planet, as the largest travel guides publisher in the world, in the global travel book market in the past decade has made remarkable achievements, the tourism industry in China, the world is very important of cultivation on the market for almost ten years later, at present, the sales of the latest edition of the Lonely Planet guidebook ministrial and market share, market both in the domestic travel books occupy obvious advantages.Such a good travel book brand, with good sales in the publishing industry and tourism industry under the background of the era of big bang, its next development direction in China is worthy of a detailed analysis. This article from the lonely planet guide market advantage, competitors such as travel press, granted by the state of the tourism industry policy support, such as opportunities and travel website potential or actual threat factors, such as SWOT analysis was carried out on the lonely planet travel guide, and put forward some development mode for reference..