| In recent years, rural areas are playing an increasingly important role in the book market; publishers who have a strategic vision also focus more on the rural book market. As the mainstay of book consumption in rural areas, adolescent’s demand is given more and more attention, and excavating characteristics of books demand of rural children also has important strategic significance to develop the rural book market.This paper on the basic of the research investigated some Middle and High schools of Subordinate Township in Yichang Hubei province; it summarizes and analyzes the reading demand characteristics of rural children and regards the book demanding characteristics of rural children as a starting point, this paper expounds the measures and prospects for the development of rural children’s book market. This paper is divided into five chapters; The first chapter is mainly about the general overview of the development of China’s children’s book publishing, concentrating to understand children’s publishing house in China and reading situation; The second chapter is based on the children’s books demand research of middle and high school in Subordinate Township of Yichang Hubei province; the third chapter is mainly based on the characteristics of rural children’s book demand and analysis the reasons for these requirements; The fourth chapter is based on rural children‘s(middle school students) reading needs and combination of the model of "5 W" for information dissemination, and expounds the development countermeasures of rural children’s book market. The fifth chapter is about the development of rural children’s book market prospect. Five parts are supplementary to each other step by step outlining the development blueprint of the rural children book market and it has tried to analysis the tendency of rural children’s book market in the future. |
