Inner Mongolia Travel Book Design And Research

With the acceleration of urbanization, the consumption idea of social mass has been changed, and a lot of leisure entertainment become part of the family's expenses. Fast pace of urban life and heavy work pressure makes many consumers choose the tourism as their first project to relax and enrich their lives, which brings hot selling of travelling books.By observing the existed travelling books market. It is not difficult to find seriously homogenizational content in travelling books, books got the same species and stiff design form, too much stacking words and photographs' design style. Sameness of 1000 people one side about travelling books'design phenomenon has aroused wide attention of schools and tourism.Inner Mongolia as a region which is a big tourism province with unique regional culture, humanities, and cultural coloring, provides a variety of design element, extensive touring circuit for design of travelling books.How to improve the travelling situation, design travelling books with regional features and different characteristic from regions, culture,nationality etc, really grasp the characteristics of ethnic cultural,and design "tailor" travel books becomes the research purpose. This article concentrates on the national characteristic, local conditions and customs of Inner Mongolia regional culture resources and national cultural resources, and seizes the characteristics of regional text modeling, use of national color,visual communication of graphical representation language modelling, use of advanced technology in the Inner Mongolia travelling books when designing, by which shows original culture of Inner Mongolia as travelling books' design of Inner Mongolia. And different travel information content in travelling books of Inner Mongolia were defined according to at the different tourist reader.Putting the interesting and fun sex, experience life etc as the main appeal points in travelling books based on demand of these foreign tourists in the tourism. Establish the Inner Mongolia travelling books' characteristics in travelling books'designing elements clearly, and injecting Inner Mongolia's feelings to the whole form appearance in order to be perfect and unified.Doing research forensics and using classification method to find each respective characteristics for books in existed travelling books market Consulting all kinds of travelling books and relevant papers, and strive to make the material adequate, then summarize. Using analogy method to analyse the travelling books design of Mongolian, Tibetan minority areas, in the common features of the national characteristics and regional characteristics, folk customs conditions, and establishing analysis from travelling books'content, visual elements analysis, comparing advantages with disadvantages to look for new selling points of travelling books so as to satisfy the tourists.Presented cultural connotation such as regional features, ethnical culture, folk implication by designing the Inner Mongolia travelling books. Pioneered travelling books market scope, researching and developed the additional product of the Inner Mongolia travelling books, launched the Inner Mongolia "snack" travelling books. Put the advanced science and technology into the Inner Mongolia travelling books' design, let the design shorten the distance between travelling books and readers so as to satisfied the reader multi-angle demand of the Inner Mongolia travelling books before and after travelling, which made the Inner Mongolia travelling books more appetency. And Established the image of native travelling books with characteristic of Inner Mongolia.