Study On The Publishing Plan Of Travel & Tourism Book

Travel &tourism book publishing flourished between 2000 and 2005 .The paper sought to analyze the new tendency of publishing plan about travel &tourism book in the background of the flourishing. By introducing the concept of travel ,the paper defined the concept of travel &tourism book. After describe the flourishing of travel &tourism book publishing, we can sum up the reason of the phenomenon. In the process of discuss, the paper expounded travel &tourism book publishing plan from Subject Selecting Plan, book design plan and marketing plan. Based on the analyzing of best sellers, this section brought up two directions about travel &tourism book: practical inclination and leisure inclination. In the section of book design plan, the paper address sketch and 3D picture about photograph. With the popularizing of handhelds, the paper brought up a viewpoint about digital travel &tourism book, and subdivide it as e-book and Print on Demand .It is the emphasis of this section. In the final part, the paper discussed some new distribution channels of Travel &tourism book, such as airport bookstore, scenic spots bookstore, travel &tourism chain bookstore and so on. Based on the theory of life cycle, the paper expounded the publicity and promotion tactic in the different phase of the book life cycle.