The City Image Of Shenyang In People’s Daily(2003-2015)

Shenyang,as the capital of Liaoning Province and the first big city in Northeast China,which has more than 2300 years history, known as the "birthplace of two generations of emperors". Based on manufacturing industry, Shenyang is China’s most important heavy industry base with the reputation of "the eldest son of China" and "Eastern Ruhr".However, due to the geographical location, far from the coastal and inland developed city, which limited its economical development. As the leading city in the northeast, it means a lot to the development of Shenyang and the revitalization of the other city in Northeast China,city image is an essential factor for development and external expression to the public, therefore, studying the city image of Shenyang is of great importance.Samples about Shenyang selected from "People’s Daily" (2003-2015) are during the period of revitalization of the northeast old industrial base.The sample consists of 187 reports.Journalism theory, archival research and textual analysis are used to qualitative and quantitative research, each report got analyzed and problems found, finally the presentation of Shenyang image is summarized in "People’s Daily".The analysis found that the majority positive reports on Shenyang played a good role in communication of city image. The economic reports are the most, less are political reports and cultural reports, while there are very few reports about citizens and festival activities.But the better change of Shenyang ecological environment has got public attention. To build and communicate a good city image during the 13th Five-Year Plan, Shenyang still has to make great efforts.