Study On The Image Of Shenyang's Urban Tourist Destinations

In recent years,with the rapid development of China's tourism industry and the intensification of competition among urban tourism destinations,more and more tourism destinations have begun to pay attention to the construction of urban tourism image.At the same time,the tourism industry has realized the transformation of the Internet and the rapid growth of tourism websites,providing users with a channel for UGC information search and a platform for sharing.Shenyang has many excellent tourism resources,but its tourism development is not prominent in the whole country.Therefore,UGC information,a tourism website that has an important influence on potential tourists,is chosen as the research object.Through UGC travel information to analyze tourists' attention factors to Shenyang's urban tourism destinations,it is helpful to construct the formation path of Shenyang's urban tourism image,and puts forward suggestions for improving Shenyang's urban tourism destination image from the perspective of communication.Based on this research purpose,this paper uses the methods of literature research and content analysis,on the basis of clarifying the concepts of city image and tourist destination image,summarizes and analyzes the main forms of UGC information on tourist websites,and adds the theory of tourism gaze.According to the transmission path,this paper constructs the factors of pseudo environment of Shenyang city tourist destination and the formation process of tourist destination image in UGC transmission.After explaining the data source,research and design,screening samples and other pre-processing,using the Rost CM6 software of content analysis,according to the " cognition-emotion" mode of tourism image analysis,Shenyang tourism image is analyzed from four dimensions of user group image,cognitive image,emotional image and overall image.At the same time,from the perspective of communication,using the theory of tourism gaze,through the analysis of the effects and reaction objects of gaze behavior,this paper analyzes the dissemination of tourism information,and studies the positive and negative influence factors of tourism destination image and the dissemination characteristics of Shenyang tourism destination image.Finally,according to the statistical data,this paper studies and analyzes the image and existing problems of Shenyang's urban tourism destination,and puts forward suggestions for the promotion of Shenyang's urban tourism destination image and new attraction from the perspective of communication.The main conclusions are as follows: First,from the perspective of users' landscape preferences,tourists have different perceptions of Shenyang's tourism image.Second,from the survey of users' images," northeast city" is an important part of Shenyang's tourism image.Third,in the emotional image,negative evaluation highlights the importance of shaping the image of civilization.According to the existing problems,it is suggested to pay attention to the construction of city civilization image from the level of communication content,refine cultural connotation from the level of communication content,break stereotypes,moderate film and television implantation from the level of media,and make use of emerging media for publicity.