Olympic Coverage Of The @People’s Daily Study

The Olympic Games (hereinafter referred to as the Olympic Games) as a large-scale comprehensive sports event, it shows not only the level of a country’s sports, but also the embodimet of comprehensive national strength of a country. At the same time, in the process of the Olympic Games, the media reported by various means, is also an integral part of one of the key links. As a result, is also a national media level.The People’s Daily, starting in the 1984 Olympics in Los Angeles, fell in love with the Olympic Games. Since then, it has been reported in the Olympics, a total of experienced eight games. Its Olympic coverage is concise and easy, rigorous standard, novel and unique, has been loved by readers. But, with the change of the environment and the rise of new media is only one of the People’s Daily, the platform have already can’t satisfy the need, so it creates many new platform, such as@, the People’s Daily, the new platform, how should the Olympic coverage by become a new problem.Weibo became popular in 2010, is this new media platform,@the People’s Daily is open in July 2012. Although it opened late, but it is a opened his remarkable influence. So how will this influence continue and create new results? In this context, how to report the 2012 Olympics in London, became the first test of his. Then@ the characteristics of the People’s Daily how to make use of new media platforms, reported the Olympic Games. Its report, report way, report object, the report is what kind of topic selection. At the same time, it is not an independent new media platform, it can help the People’s Daily, a senior editorial team, to borrow from the depth of the People’s Daily reports and news planning, make its content more rich. Obviously,@ the People’s Daily with the People’s Daily, mutual cooperation, mutual support between the relationship, not only can be better for the Olympic reports, but also can attract more fans, enhance their visibility and brand influence.In this paper, based on this, want from the following several aspects to explore and analyze,@ the People’s Daily of coverage of the games.First of all, introduced since 1984, the People’s Daily, the development of the Olympic Games reports. Including, from a number of reports, reports the theme, report form and so on, analysis the characteristic of the People’s Daily games.And after so many Olympic Games reports, the People’s Daily reported on the change and change.Second,@ the People’s Daily of coverage of the games. First the general introduction,@ the operating situation of the People’s Daily. Secondly, from weibo release quantity, weibo report object, weibo report topics, etc., analysis@ the characteristics of the People’s Daily coverage of the London Olympics. Then compared with the People’s Daily newspaper features and analysis, thus further research,@ the advantages of People’s Daily reported on Olympic Games. At the same time, also want to see the@ the People’s Daily report problems that exist in the games. And trying to explore to the countermeasures to solve these problems.Finally, according to the results, this chapter describes the research conclusion. Finally, hope to Rio DE janeiro in 2016 summer Olympic Games reports help...